2024年亚马逊汽车护理和清洁产品市场趋势洞察报告

Industry Investment Rating - The report does not explicitly provide an overall industry investment rating [1][2][3] Core Viewpoints - Demand for affordable car care products is increasing, with a 6% YoY drop in average product prices and a 14% rise in total units sold [2] - Seasonal trends significantly impact the car care market, with the strongest sales period from March to August [2] - Chemical Guys dominates the market with a 25% market share, 51% YoY unit growth, and 160K monthly branded search volume [2] Market Landscape - The Car Care & Cleaning category includes a wide range of products such as leather care, cleaning kits, vacuums, and waxes [4] - Year-over-year sales revenue increased by 7%, while average prices dropped by 6% [4] - Reviews increased by 27% YoY, indicating growing consumer engagement [4] Competitive Landscape - Competing brands saw a 3% YoY increase, with first-party (1P) sellers accounting for 39% and third-party (3P) sellers for 61% of the market [4] - Competing products increased by 6% YoY, with 1P sellers declining by 1% and 3P sellers growing by 6% [4] Market Share Dynamics - Chemical Guys leads with a 25% market share, up 2% YoY [8] - Other notable brands include CERAKOTE (2% market share, up 1% YoY) and Armor All (5% market share, up 1% YoY) [8] - Brands like FOLEX and Bissell experienced market share declines [8] Keyword Trends - Popular generic keywords include "Car vacuum" (283,232 search volume) and "Car cleaning kit" (168,830 search volume) [12] - Branded keywords like "Chemical Guys" (168,338 search volume) and "Meguiar's" (34,186 search volume) dominate the search landscape [12] Product Trends - Chemical Guys holds significant share of voice (SOV) across multiple keywords, including 18% SOV for "Car cleaning kit" and 26% SOV for "Car interior cleaner" [14] - Top-ranking products include THINKWORK Car Cleaning Kit (8% SOV) and Leather Honey Leather Cleaner (17% SOV) [14]