2024年IPL最有价值和最强的印度超级联赛品牌年度报告

Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL) and its franchises, highlighting significant brand value growth and increasing revenues [36][72]. Core Insights - The IPL's cumulative brand value has increased by 13% to USD 12 billion, with four franchises surpassing USD 100 million in brand value for the first time [36][72]. - Chennai Super Kings (CSK) is the most valuable IPL team with a brand value of USD 122 million, reflecting a 52% increase [36][48]. - The IPL ecosystem is valued at USD 1.3 billion, showcasing its global appeal and the responsibilities of stakeholders to nurture the brand [15][72]. - The IPL has outperformed the ICC World Cup in viewership and engagement metrics, with 510 million viewers tuning in for the 2024 season [24][113]. Summary by Sections Brand Value Growth - The IPL's brand value has seen a significant increase, with the top franchises like CSK, Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB) leading the charge [36][72]. - The report notes that the IPL franchises' revenues more than doubled in 2024, driven by increased broadcasting revenues and strong central sponsorships [42][72]. Franchise Performance - CSK leads with a brand value of USD 122 million, followed by MI at USD 119 million and RCB at USD 117 million, with RCB showing a 67% growth [36][48]. - Sunrisers Hyderabad (SRH) is noted as the fastest-growing brand with a 76% increase in brand value, reaching USD 85 million [70][72]. - The report highlights the strong performances of franchises, with KKR winning the 2024 title and improving their brand strength [56][72]. Viewership and Engagement - The IPL has recorded a remarkable viewership, with 510 million viewers and over 111 million on streaming platforms, indicating its growing popularity [24][113]. - The IPL excels in engagement metrics, outperforming the ICC World Cup in areas such as broadcast viewership and social media activity [113][129]. Sponsorship and Brand Building - The partnership with TATA has significantly enhanced brand value and reputation, with TATA's title sponsorship deal worth INR 2,500 crore [84][106]. - The report emphasizes the importance of strategic sponsorships in building brand equity and driving long-term benefits [82][106].