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预见2025:中国行业趋势报告
罗兰贝格·2025-01-10 06:20

Economic Transformation and Challenges - China's economy is undergoing a deep transformation from labor and investment-driven growth to innovation and technology-driven growth, facing structural issues such as deflationary pressures and weak consumer confidence[5][6] - China's export-to-GDP ratio and import-to-trade ratio are declining, indicating a shift towards higher-value industries and domestic substitution of imported goods[7] - China's consumer behavior is evolving post-pandemic, with increasing demand for high-quality, safe, and green products, presenting new opportunities for businesses[7] Consumption and Aging Population - China's household deposits amount to nearly 150 trillion RMB, nearly double the total market value of the stock market, reflecting significant consumption potential[8] - By 2040, China's population aged 65 and above is expected to reach 22%, up from 13% in 2020, posing long-term challenges such as rising healthcare and pension costs[8] - China's healthcare expenditure as a percentage of GDP is around 5%, significantly lower than France and Germany's 12%, indicating future pressure on healthcare systems[9] Global Trade and Geopolitical Risks - From 2010 to 2024, global trade interventions reached 14,797 measures, with China being the most affected, facing 5,378 restrictions[10] - The US is expected to adopt more aggressive trade and investment restrictions against China, potentially leading to higher tariffs and broader technology export bans[10] - China's export model is shifting towards global South and European markets, with strategic investments in ports and infrastructure in 43 countries[12] Export and Industrial Transformation - China's "new three" exports (new energy vehicles, lithium batteries, and photovoltaic products) generated 757.8 billion RMB in overseas revenue in the first three quarters of 2024, accounting for 4.1% of total exports, up from 1.5% in 2020[13] - China's overseas greenfield investments tripled to $160 billion in 2023, accounting for 11.6% of global totals, with a focus on global South countries[14][15] Corporate Strategies and Globalization - Chinese companies are advised to adopt global strategies, including overseas investments, partnerships, and operational optimization to mitigate risks and enhance competitiveness[16][19] - Multinational companies in China need to balance risk reduction and market expansion strategies to adapt to the dual nature of China's market: resilience and transformation[17]