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2024年中国团餐行业:市场需求升级,团餐企业竞争激烈
头豹研究院·2025-02-19 11:58

Investment Rating - The report does not explicitly provide an investment rating for the group meal industry Core Insights - The Chinese group meal market is transitioning from a "big canteen" model to a more socialized, market-oriented, and enterprise-driven approach, becoming a crucial link between consumer dietary needs and efficient service [10][11] - From 2019 to 2023, the market size of the group meal industry in China grew from 1.5 trillion yuan to 2.1 trillion yuan, with an expected annual compound growth rate of 6.0% in the future [10][11][15] - The demand for personalized, healthy, and convenient meal options is rising, presenting new opportunities and challenges for group meal enterprises [11][12] Summary by Sections Industry Overview - The group meal industry in China is experiencing significant growth, with a market size increase from 1.5 trillion yuan in 2019 to 2.1 trillion yuan in 2023, and a projected annual growth rate of 6.0% [10][15] - The industry is evolving towards socialization, marketization, and enterprise-driven models, indicating a mature and competitive market [11] Market Dynamics - Major group meal enterprises are concentrated in populous and economically developed provinces such as Beijing, Shanghai, Guangdong, and Anhui, with over 40 leading companies in each of these regions [12] - The fastest-growing segment of group meal enterprises is those with annual revenues between 500 million and 1 billion yuan, highlighting increased market growth and competition [12] Consumer Trends - The aging population in China, with 297 million individuals aged 60 and above as of December 2023, is driving demand for meals tailored to nutritional needs, making this a key growth area for group meal companies [13][22] - Group meal enterprises are incorporating high-protein, low-salt, and low-sugar options into their menus to cater to the dietary requirements of older adults [13][22] Technological and Operational Developments - The integration of big data and online delivery platforms is expected to enhance the appeal of group meal services, expanding their customer base [17] - Collaborations with major suppliers like COFCO and Yihai Kerry are facilitating scale and customization in procurement, promoting industry growth [17] Investment Landscape - In 2023, the group meal sector saw two investment events, reflecting its attractiveness and potential for development within the broader food service market [18][21] - The mixed-ownership model of state-owned enterprises is aiding the rapid growth of group meal companies, aligning with national reforms [21]