MNSO(MNSO) 海通国际·2025-02-24 07:01Investment Rating - The report maintains an "OUTPERFORM" rating for the company [2][8][15] Core Insights - The company is expected to face domestic challenges in Q4, but the growth path for 2025 is clear, with projected revenue growth of 24% for 2025 [3][6][15] - The company is projected to achieve a revenue of RMB 17.1 billion in 2024, with a year-on-year growth of 23.6% [8][12] - The adjusted net profit for 2024 is expected to be RMB 2.75 billion, reflecting a 17% increase [8][12][15] Financial Performance Summary - Q4 2024 revenue is projected at RMB 4.83 billion, with domestic revenue at RMB 2.63 billion and overseas revenue at RMB 2.19 billion [3][14] - The adjusted net profit for Q4 2024 is expected to be RMB 827 million, with an adjusted net profit margin of 17.1% [3][14] - For 2025, revenue is forecasted to reach RMB 21.24 billion, with a net profit of RMB 3.32 billion, indicating a 20% growth [8][12] Revenue and Profitability Forecast - The company anticipates a revenue increase of 24% in 2025, with a gross profit margin projected to be 45.1% [8][12] - The adjusted net profit margin for 2025 is expected to be 15.6% [8][12] - The company plans to open approximately 669 new stores in 2024, contributing to its revenue growth [5][6] Market Position and Strategy - The company is focusing on expanding its overseas market, with a projected revenue growth of 72% in direct markets [5][6] - The report highlights the successful collaboration with popular IPs, which is expected to enhance product offerings and drive sales [4][6] - The company is also optimizing its store expansion strategy, particularly in North America and Southeast Asia [6][8]