BILIBILI(09626) 华安证券·2025-02-24 16:16Investment Rating - Investment Rating: Buy (Maintained) [2] Core Views - The company achieved revenue of 77.34 billion yuan in Q4 2024, representing a year-over-year increase of 21.8%. Adjusted net profit was 4.52 billion yuan, up 181.4% year-over-year, with growth potential driven by AI in gaming and advertising [5][6] - The game "Three Kingdoms: Strategy" has demonstrated long-term operational capabilities, supporting sustained growth in the gaming business. The global market for SLG games is estimated at 70 billion yuan, with an average game lifespan exceeding 5 years [6] - Advertising business continues to grow rapidly, supported by core user growth. Daily active users (DAU) reached 103 million, up 2.9% year-over-year, while monthly active users (MAU) reached 340 million. The average daily usage time increased by 4.2% to 99 minutes, with daily video views exceeding 4.8 billion [7] Financial Summary - For 2025, 2026, and 2027, the company is expected to achieve revenues of 306.6 billion yuan, 336.2 billion yuan, and 359.6 billion yuan, respectively. Adjusted net profits are projected at 18.8 billion yuan, 33.2 billion yuan, and 40.4 billion yuan for the same years [5][9] - Key financial indicators for 2024A include total revenue of 26,832 million yuan, with a year-over-year growth of 19%. Adjusted net profit is forecasted to be -39 million yuan, with a significant recovery expected in subsequent years [9][10] - The company’s cash flow from operating activities is projected to turn positive in 2025, with net profit expected to reach 811 million yuan [11]