MEITUAN(03690) 华安证券·2025-02-27 12:28Investment Rating - The investment rating for Meituan-W (03690) is "Buy" (maintained) [1] Core Views - The report emphasizes the potential of AI empowerment to enhance both customer experience and operational efficiency. Meituan's strategic upgrade to "Retail + Technology" aims to integrate technological capabilities deeply into local life services and retail businesses, focusing on areas such as instant retail, smart supply chains, and unmanned delivery [4][10] Summary by Sections Financial Performance - For 2023, Meituan's revenue is projected at 276,563 million, with a year-on-year growth of 26%. The adjusted net profit is expected to be 23,253 million, reflecting a significant increase of 730% [13] - Revenue forecasts for 2024, 2025, and 2026 are 336,699 million, 385,681 million, and 435,161 million respectively, with growth rates of 22%, 15%, and 13% [10] - Adjusted net profit forecasts for the same years are 42,305 million, 52,213 million, and 70,790 million, with growth rates of 82%, 23%, and 36% [10] Business Strategy - Meituan has accelerated its layout in B-end SaaS since 2016, providing comprehensive solutions for merchants in management, marketing, and supply chain [5] - The company is focusing on AI's role in enhancing operational efficiency in the restaurant SaaS sector, drawing parallels with successful overseas examples [5][6] - The report highlights Meituan's investment in robotics and automation technologies, with over 30 investments in related companies since 2021 [9] Market Positioning - Meituan's strategic focus on AI and technology integration is expected to create a competitive edge in the retail sector, particularly in enhancing customer experience through personalized services and operational efficiencies [7][10] - The report notes the significant advancements in Meituan's unmanned delivery capabilities, including the development of autonomous driving technology and drone delivery services [8][9] Future Outlook - The report maintains a positive long-term outlook on Meituan's operational and organizational capabilities, emphasizing the importance of its "extreme execution" strategy in the retail sector [10] - The anticipated acceleration of generative AI commercialization and macroeconomic improvements are expected to positively impact Meituan's business performance [6][10]