Investment Rating - The report maintains a "Buy" rating for the company with a target price of 6.6 HKD [1][7]. Core Insights - The company reported a revenue of 10.07 billion RMB for the year 2024, reflecting a year-on-year growth of 19.6%, and a net profit attributable to shareholders of 1.15 billion RMB, also up by 19.5% [2][3]. - The company is actively exploring new channels, with e-commerce revenue increasing by 12.2% to 2.61 billion RMB, accounting for 26% of total revenue [2]. - The company has increased its dividend payout ratio to 45%, up from 40% the previous year, indicating a strong commitment to shareholder returns [2][3]. Financial Performance - The overall gross margin improved to 41.5%, a 0.4 percentage point increase year-on-year, with specific segments like adult footwear and apparel seeing gross margins rise to 42.9% and 41.3% respectively [3]. - The company’s net profit margin remained stable at 11.4%, supported by strict cost control measures [3]. - The forecasted earnings per share (EPS) for 2025-2027 are projected to be 0.60, 0.69, and 0.76 RMB respectively [1][3]. Revenue and Growth - The company’s total revenue is expected to grow from 10.07 billion RMB in 2024 to 11.29 billion RMB in 2025, representing a growth rate of 12.1% [5]. - The company has expanded its retail network, with a total of 5,750 adult and 2,548 children's clothing sales points, reflecting a net increase of 16 and 3 stores respectively [2]. Market Position and Strategy - The company has been deeply involved in the sports industry for over 20 years, focusing on high cost-performance and functional product development [3]. - The introduction of new store formats, such as the "super premium" stores, is expected to enhance customer experience and drive sales growth [2][3].
361度：业绩表现超预期，童装及电商持续发力-20250317