社会服务《提振消费专项行动方案》快评报告：《提振消费专项行动方案》出台，多举措激发消费潜力

Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [13]. Core Insights - The "Consumption Promotion Special Action Plan" was introduced to stimulate consumption and expand domestic demand, detailing 30 key tasks across eight areas, including increasing urban and rural residents' income and enhancing service consumption quality [2][3]. - The plan reflects the government's commitment to consumer rights and confidence in boosting the consumption market, covering critical sectors such as finance, agriculture, healthcare, education, social security, culture and tourism, housing, and foreign trade [2][3]. Summary by Sections Demand-Side Measures - The plan aims to improve residents' income expectations through two main approaches: increasing income and reducing burdens. - Income increase strategies include implementing employment support plans, raising minimum wage standards, and promoting property income through stock market stability [3]. - Burden reduction focuses on ensuring basic living standards for low-income groups and unemployed individuals, thereby releasing consumption potential among middle and low-income households [3]. Supply-Side Measures - The plan proposes multiple measures to enhance service consumption, upgrade bulk consumption, and promote brand leadership. - Service consumption emphasizes quality improvement, targeting elderly and child care services, and fostering growth in sectors like ice and snow consumption and inbound tourism [4]. - Bulk consumption focuses on supporting the replacement of old goods with new ones, particularly in durable goods like automobiles and home appliances, while enhancing the second-hand goods circulation system [4]. - Brand leadership encourages cultural empowerment in commerce, logistics, and tourism, promoting domestic brands and innovative consumption models [4]. Consumption Environment Enhancements - The plan includes measures to protect holiday rights, create a trustworthy consumption environment, and improve urban and rural consumption facilities. - It emphasizes strict implementation of paid annual leave and encourages flexible vacation schedules to unlock consumption potential [10]. - The plan also aims to optimize the consumption environment over three years, enhancing consumer confidence through improved standards [10]. - Urban and rural infrastructure improvements are targeted to facilitate consumption in lower-tier markets, effectively boosting county-level consumption [10]. Investment Opportunities - Key sectors to focus on include: - Food and Beverage: The white liquor industry is expected to recover due to increased demand from weddings and educational celebrations, alleviating inventory pressure [11]. - Social Services: The tourism and hospitality sectors are anticipated to benefit from improved holiday policies and inbound consumption [11]. - Retail: The gold and jewelry sector is expected to thrive as a safe-haven asset, while domestic beauty brands are gaining market share due to increased consumer acceptance [11].