
Investment Rating - The report maintains a "Buy" rating for China Resources Beer (0291.HK) with a current price of HKD 30.05 [1] Core Insights - The company is expected to see both volume and price increases in 2025, with a high certainty of profit margin improvement [1] - In 2024, the company achieved revenue of CNY 38.64 billion, a year-on-year decrease of 0.8%, and a net profit of CNY 4.74 billion, down 8% year-on-year [5][11] - The beer sales volume in 2024 was 10.874 million kiloliters, a decrease of 2.5% year-on-year, while the average selling price increased by 1.5% to CNY 3,355 per kiloliter [6][11] Summary by Sections Financial Performance - The company's core EBIT for 2024 was CNY 6.344 billion, reflecting a year-on-year increase of 2.9% [7] - The gross profit margin for 2024 was 42.6%, up 1.3 percentage points year-on-year, with the beer business margin at 41.1%, an increase of 0.9 percentage points [7] - The company distributed dividends totaling CNY 2.466 billion in 2024, with a payout ratio of 52%, expected to rise to over 60% in the future [7] Business Segments - The high-end beer segment showed strong growth, with sales of premium products increasing by over 9% year-on-year [6] - The white wine business achieved a revenue growth of 4% in 2024, with a significant contribution from high-end products, which accounted for over 70% of the segment's revenue [6][10] Future Outlook - For 2025, the company aims for double-digit revenue growth in its white wine business and plans to optimize its product pricing and brand strategy [10] - The company introduced a "Three Precision Principles" strategy to streamline operations and reduce costs, which is expected to enhance profitability [10] - The forecast for net profit in 2025 is CNY 5.308 billion, reflecting a 12% increase year-on-year [11]