Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company reported a total transaction volume of 3.35 trillion yuan for 2024, representing a year-on-year increase of 6.6%. The existing home transaction volume was 2.25 trillion yuan, up 10.8% year-on-year, accounting for 67.1% of total transactions. The new home transaction volume was 0.97 trillion yuan, down 3.3% year-on-year, with a market share of 11.4%, an increase of 1.7 percentage points from 2023. The company's net revenue for 2024 was 93.5 billion yuan, a year-on-year increase of 20.2%, while adjusted net profit was 7.21 billion yuan, down 26.4% year-on-year [1][10] Summary by Sections Market Performance - The second-hand housing market showed a 6% increase in transaction area in 35 key cities, while the new housing market saw a 12.9% decline in transaction area nationwide. The company, as a leading internet intermediary, is expected to benefit from the market recovery [2] Operational Efficiency - The company's operating expenses for 2024 were 19.2 billion yuan, with a fee rate of 20.5%, down 1.2 percentage points from 2023. The number of stores increased to 51,573, with active stores at 49,693, a growth of 18.3%. The number of agents reached 500,000, with active agents at 445,000, a year-on-year increase of 12.1% [3] Revenue Growth from New Segments - The home decoration business generated net revenue of 14.8 billion yuan, up 36.1% year-on-year, accounting for 15.8% of total revenue. The rental business saw net revenue of 14.3 billion yuan, a significant increase of 135% year-on-year, contributing to 15.3% of total revenue. The "second curve" revenue contribution reached 34%, an increase of 9 percentage points year-on-year [4] Financial Forecasts - The company is expected to achieve an adjusted net profit of 6.8 billion yuan in 2025, with an adjusted earnings per share of 1.89 yuan. The revenue for 2025 is projected to be 101.37 billion yuan, reflecting an 8% growth [11][10]
贝壳-W（02423）：三翼渐丰，科技助力