GREE(000651) 中信建投·2025-03-14 15:27Investment Rating - The report maintains a "Buy" rating for Gree Electric Appliances, indicating an expected relative price increase of over 15% [10]. Core Views - Gree Electric Appliances is positioned favorably with multiple advantages including an upward trend in fundamentals, high dividends, and low valuation. The company is expected to benefit from the long-term national subsidy policy for high-end air conditioners, which has significantly boosted its retail market share since Q4 2024 [1][2]. - The introduction of the Jinghong air conditioner brand aims to penetrate the lower-tier market, leveraging Gree's strong brand reputation to create a second growth curve [1][9]. - Recent share purchases by the dealer group Jinghai Interconnect reflect a stabilization of channel relationships and confidence in Gree's long-term development [1][8]. - The report emphasizes the increasing focus on high dividend yields in the current investment environment, suggesting that Gree's low valuation presents a rebound opportunity [1]. Summary by Sections Market Dynamics - The long-term national subsidy policy has positively impacted the high-end air conditioning market, leading to a notable rebound in Gree's market share. The subsidy for high-efficiency air conditioners can reach up to 20%, stimulating consumer demand for high-performance products [2]. - Gree's market share showed a decline in the first three quarters of 2024 but rebounded by 2.00 percentage points in Q4, with further growth of 4.63% in January-February 2025 [2]. Financial Performance - Key financial metrics for Gree Electric Appliances are as follows: - Revenue (in million): 188,988.38 in 2022, projected to reach 232,403.65 by 2026, with a CAGR of approximately 5.35% [3]. - Net Profit (in million): 24,506.62 in 2022, expected to grow to 37,297.65 by 2026, reflecting a CAGR of about 7.72% [3]. - Gross Margin: Expected to increase from 26.04% in 2022 to 31.20% by 2026 [3]. - P/E Ratio: Projected to decrease from 10.39 in 2022 to 6.83 by 2026, indicating improving valuation [3]. Strategic Initiatives - Gree plans to launch the Jinghong air conditioner brand to target the engineering and low-price market segments, aiming to regain market share in the lower-tier market where competitors have been gaining ground [9]. - The company maintains a robust dividend policy, with a proposed dividend of 2.38 yuan per share for 2024, totaling 131.42 billion yuan, resulting in a dividend rate of 45.29% and a yield exceeding 6% [10]. Industry Outlook - The global air conditioning demand is expected to remain stable, with domestic sales projected to grow by 1.9% to 10.38 million units in 2025, driven by the national subsidy policy [7]. - Gree is well-positioned to benefit from the overall industry demand increase, particularly in the high-end segment [7].