Investment Rating - Industry investment rating: "Increase Holdings" (maintained) [4] Core Viewpoints - The "Special Action Plan to Boost Consumption" issued by the central government aims to enhance consumer confidence through measures such as increasing income, optimizing supply, and improving the consumption environment. This plan includes 30 key actions across 8 areas, indicating a significant government initiative to address economic downturn pressures and promote consumption recovery and upgrading [1][6] - The first part of the plan emphasizes increasing urban and rural residents' income as a primary task to enhance consumption capability. It suggests measures like increasing employment support and improving minimum wage standards, which are essential for boosting consumer confidence [6] - The second part focuses on consumer capability support actions, highlighting the establishment of childcare subsidy systems and improving social security, which are crucial for alleviating residents' concerns about consumption [6] - The plan also proposes expanding cultural, sports, and tourism consumption, as well as enhancing service consumption, indicating a significant market potential in the service sector [6] Summary by Relevant Sections Recent Industry Performance - Relative returns over the past month: -0.04%, past three months: -14.31%, past twelve months: +4.78% - Absolute returns over the past month: +1.67%, past three months: -11.89%, past twelve months: +17.0% [5] Investment Recommendations - Focus on sectors benefiting from income growth, such as human resources services, with specific companies like Keri International and Beijing Human Resources highlighted [6] - Emphasis on the maternal and infant industry chain, with companies like Kid King and Yili Group recommended due to increased childcare support [6] - Attention to the tourism sector, with companies like Songcheng Performance and Jiuhua Tourism suggested for investment as service consumption expands [6] - Recommendations for domestic consumer brands and new consumption models, including companies like Dengkang Oral and Juyou Biotechnology [6] - Support for the two-wheeler sector, with companies like Ninebot and Aima Technology noted for their potential in the consumption upgrade [6]
支持消费政策频出,提振消费者信心
江海证券·2025-03-19 12:38