Investment Rating - The report assigns a "Buy" rating for the company with a target price of HKD 7.03, representing a potential upside of 23.5% from the current stock price of HKD 5.69 [2][6]. Core Insights - The company is expected to achieve a revenue growth of 20.2% in 2024, driven by increased investment in Direct-to-Consumer (DTC) business [2][6]. - The main brand, Xtep, showed stable growth with a revenue increase of 3.2% to RMB 12.3 billion, benefiting from strong online channel performance [6][7]. - The professional sports segment experienced significant growth of 57.2%, with revenue reaching RMB 1.25 billion, supported by the acquisition of Saucony and Merrell [6][7]. Financial Summary - Revenue projections for the upcoming years are as follows: RMB 12,743 million in 2023, RMB 13,577 million in 2024, RMB 14,940 million in 2025, RMB 16,410 million in 2026, and RMB 17,962 million in 2027, reflecting growth rates of 10.5%, 6.5%, 10.0%, 9.8%, and 9.5% respectively [3][7]. - Operating profit is forecasted to grow from RMB 1,798 million in 2023 to RMB 2,587 million in 2027, with a notable increase of 91.9% in 2023 [3][7]. - Net profit is expected to rise from RMB 1,030 million in 2023 to RMB 1,732 million in 2027, with a growth of 161.3% in 2023 and 20.2% in 2024 [3][7]. - The company maintains a healthy balance sheet with net cash of RMB 980 million and a dividend payout ratio of 50% [6][7]. Market Position and Strategy - The company plans to continue focusing on the running segment, aiming to solidify its position as the leading running brand in China [6][7]. - The strategy includes enhancing operational efficiency by reclaiming distribution rights for approximately 400-500 stores and directly operating flagship stores to improve customer experience [6][7]. - The company anticipates capital expenditures of RMB 500 million for 2025-2026 to support growth initiatives [6][7].
特步国际：2024年全年利润增长20.2%，今年加大DTC业务的投入-20250320