Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 6.34 HKD based on a 12x PE valuation for 2025 [4][5]. Core Insights - The company has adjusted its revenue and gross margin forecasts for 2025-2026, while introducing projections for 2027, expecting earnings per share of 0.49, 0.56, and 0.63 RMB for 2025-2027 respectively [4]. - The main brand, Xtep, is focusing on increasing direct-to-consumer (DTC) investments to enhance customer interaction and brand loyalty [7]. - The professional sports segment, represented by Saucony, has shown significant revenue growth and improved profitability, indicating the effectiveness of the DTC strategy [7]. Financial Summary - For 2023, the company reported revenue of 14,346 million RMB, with a year-on-year growth of 10.9%. The projected revenues for 2024, 2025, 2026, and 2027 are 13,577 million, 14,452 million, 15,795 million, and 17,244 million RMB respectively [4][8]. - The net profit attributable to the parent company for 2023 was 1,030 million RMB, with a projected increase to 1,238 million, 1,369 million, 1,558 million, and 1,745 million RMB for the following years [4][8]. - The gross margin is expected to improve from 42.2% in 2023 to 45.0% by 2027, while the net profit margin is projected to rise from 7.2% to 10.1% over the same period [4][8].
特步国际（01368）：索康尼收入高增+盈利改善，主品牌加大DTC投入