LI AUTO(02015) 天风证券·2025-03-23 06:55Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [5]. Core Insights - The company is experiencing a gradual ramp-up in its pure electric product cycle, with accelerated iterations in intelligent driving technology enhancing product competitiveness [1][3]. - For Q4 2024, the company reported revenue of 44.27 billion RMB, a year-on-year increase of 16.6% for the full year, but a decline in net profit by 31.9% [1]. - The company anticipates Q1 2025 vehicle deliveries between 88,000 and 93,000 units, representing a year-on-year growth of 9.5% to 15.7% [1]. - The overall gross margin for Q4 2024 was 20.3%, with vehicle gross margin at 19.7%, impacted by changes in product mix and pricing strategies [1]. Sales and Store Situation - Total sales for Q4 2024 reached 158,696 units, a year-on-year increase of 20.4%, with annual sales of 500,508 units, up 33.1% [2]. - The company holds a 15.3% market share in the RMB 200,000 and above new energy vehicle segment, leading among domestic brands [2]. - By the end of 2024, the company plans to increase its retail presence to 3,700 locations, with significant expansions in service and charging infrastructure [2]. Intelligent Driving - The focus for 2025 will be on further upgrades to intelligent driving software and hardware, aiming to enhance product strength and competitiveness [3]. - The introduction of the MindVLA architecture aims to create a more integrated driving experience, potentially expanding the company's market reach [3]. Product Cycle and Technological Innovation - The company is set to launch new models in the L series and MEGA intelligent driving in the first half of 2025, with additional electric SUV models expected in the second half [4]. - Upgrades to the AD Max system will transition from dual Orin-X chips to a single Thor-U chip, enhancing driving assistance capabilities [4]. - The report suggests that the combination of product cycles and technological innovations may lead to exceeding sales expectations [4].