传媒行业周报：教育文化等领域有望扩大开放试点，GDC2025开幕

Investment Rating - The industry investment rating is maintained as "Add" [7] Core Insights - The Ministry of Commerce is focusing on expanding pilot programs in education and culture, which is expected to benefit the industry chain [19][33] - The Shanghai Film Creation Conference was held to enhance Shanghai's influence in the global cultural landscape, promoting integration of culture, tourism, and commerce [20][33] - The Game Developers Conference (GDC) 2025 opened, with Chinese game companies participating and notable awards received, indicating potential benefits for the gaming sector [21][34] Summary by Sections 1. Core Insights and Investment Recommendations - The Ministry of Commerce is actively researching the expansion of pilot programs in education and culture, which is anticipated to benefit the industry chain [19] - The Shanghai Film Creation Conference aims to enhance Shanghai's global cultural influence and foster new economic growth points [20] - The GDC 2025 showcased Chinese game developers, with awards indicating a positive outlook for the gaming sector [21] 2. Market Review - The A-share media index fell by 4.96%, underperforming the CSI 300 index by 2.66 percentage points [23] - Among the seven sub-sectors, the gaming sector experienced the largest decline at 7.27%, while advertising marketing showed the least decline at 2.36% [26][28] 3. Investment Recommendations - The report recommends focusing on educational companies such as Xueda Education, Kede Education, and Action Education [21] - In the film sector, Light Media and Wanda Film are highlighted as potential investments [21] - For gaming, companies like Kaiying Network, 37 Interactive Entertainment, and Gigabit are suggested for attention [21]