Investment Rating - The investment rating for TCL Electronics is "Buy" (maintained) [1] Core Views - The company reported a strong performance in 2024, with revenue reaching HKD 99.3 billion (+26%) and net profit attributable to shareholders at HKD 1.76 billion (+137%). Adjusted net profit was HKD 1.61 billion (+100%) [5][14] - The growth in sales was driven by significant improvements in both domestic and international television sales, with a notable increase in profit margins expected due to channel structure adjustments and cost control measures [5][41] - The company has revised its profit forecasts for 2025-2027, expecting net profits of HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively, with corresponding EPS of HKD 0.8, HKD 1.0, and HKD 1.1 [5][41] Summary by Sections 1. 2024 Performance Overview - TCL Electronics achieved a revenue of HKD 99.3 billion in 2024, with a year-on-year growth of 26%. The net profit attributable to shareholders was HKD 1.76 billion, reflecting a 137% increase [14][19] - For the second half of 2024, revenue was HKD 53.8 billion (+22%) and net profit was HKD 1.11 billion (+131%) [14][41] 2. Margin and Profitability Analysis - The overall gross margin for 2024 was 15.7%, a decrease of 1.6 percentage points, primarily due to structural changes and panel cost fluctuations. However, the company managed to improve its expense ratios across various categories [22][24] - The net profit margin for 2024 was 1.77%, an increase of 0.8 percentage points, indicating effective cost management strategies [24][25] 3. North American Channel Insights - The restructuring of channels in North America has shown significant results, with an increase in the number of SKUs for high-end products at Bestbuy. For example, the number of MiniLED SKUs for 75-inch and above increased from 3 to 16 [7][28] - The company has also expanded its product offerings in Walmart, focusing on larger size products, while maintaining a stable SKU count compared to 2024 [37][40] 4. Profit Forecast and Investment Recommendations - The company has adjusted its profit forecasts for 2025-2027, with expected net profits of HKD 2.13 billion, HKD 2.47 billion, and HKD 2.80 billion respectively. The current stock price corresponds to P/E ratios of 10.4, 9.0, and 7.9 for the respective years [5][41] - The long-term outlook remains positive due to ongoing improvements in overseas channel structures and product offerings [5][41]
TCL电子：港股公司信息更新报告：全年业绩超预期，美国线下渠道结构调整效果显著-20250325