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海底捞(06862):入利润再创新高,新品牌孵化继续推进
06862HAIDILAO(06862) 国信证券·2025-03-26 05:45

Investment Rating - The investment rating for the company is "Outperform the Market" [6][21][22] Core Insights - The company achieved a revenue of 42.76 billion RMB in 2024, a year-on-year increase of 3.1%, and a net profit attributable to shareholders of 4.71 billion RMB, up 4.6% year-on-year, exceeding previous expectations [1][9] - The core operating profit reached 6.23 billion RMB, reflecting an 18.7% year-on-year growth, indicating strong operational performance [1][9] - The company is focusing on brand incubation under the "Red Pomegranate Plan," with 11 active entrepreneurial projects, including new brands like "Yanjing Barbecue" and "Xiao Hai Hot Pot" [3][18][20] Revenue and Profitability - In 2024, the overall table turnover rate was 4.1 times per day, an increase of 0.3 times year-on-year, while the average customer spending was 97.5 RMB, a slight decrease of 1.6 RMB [2][11] - The gross profit margin improved to 62.1%, a 3.0 percentage point increase, marking a new high since the company's listing [3][15] - The core operating profit margin reached 14.6%, up 1.9 percentage points, and the net profit margin was 11.0%, up 0.1 percentage points, both representing the best performance since the company went public [3][15] Store Expansion and Market Presence - As of the end of 2024, the total number of stores was 1,368, with 1,355 self-operated and 13 franchised, reflecting a net increase of 25 stores compared to mid-2024 [2][12] - Same-store sales growth was 3.6%, with different growth rates across city tiers, indicating resilience in the core hot pot business [2][12] Financial Forecasts - The company has adjusted its net profit forecasts for 2025 and 2026 to 5.38 billion RMB and 6.12 billion RMB, respectively, with a new forecast for 2027 at 6.93 billion RMB, indicating growth rates of 14.4%, 13.7%, and 13.3% [4][21] - The projected price-to-earnings ratios for 2025, 2026, and 2027 are 16x, 14x, and 12x, respectively, suggesting a favorable valuation outlook [4][21]