Investment Rating - The report maintains a "Buy" rating for MINISO [4][6] Core Views - MINISO achieved a revenue of 16.994 billion yuan in 2024, representing a year-on-year growth of 22.8%, with an adjusted net profit of 2.721 billion yuan, up 15.4% year-on-year [1] - The company plans to pay a cash dividend of 101 million USD, which is approximately 50% of the adjusted net profit for the six months ending December 31, 2024 [1] - The domestic store expansion is steady, with a net increase of 136 stores in Q4 2024, bringing the total to 4,386 stores, an increase of 460 stores year-on-year [1] - The overseas market continues to grow primarily through direct stores, with a total of 3,118 overseas stores by Q4 2024, an increase of 631 stores year-on-year [2] Summary by Sections Domestic Performance - In Q4 2024, domestic MINISO achieved a revenue of 2.297 billion yuan, a year-on-year increase of 6.5% [1] - Same-store sales faced pressure, with a year-on-year decline of 4.62% in Q4 [1] Overseas Performance - Overseas revenue reached 2.132 billion yuan in Q4 2024, a year-on-year increase of 42.7% [2] - Direct store and partner store growth rates were 65.5% and 17.4%, respectively [2] Profitability and Costs - The gross margin reached a historical high of 47% in Q4 2024, up 3.9 percentage points year-on-year [3] - Selling, administrative, and financial expense ratios increased to 21.24%, 5.87%, and 0.34%, respectively, due to accelerated direct store expansion [3] Financial Projections - Revenue projections for 2025-2027 are 20.905 billion, 24.628 billion, and 28.244 billion yuan, respectively, with corresponding net profits of 3.057 billion, 3.747 billion, and 4.411 billion yuan [4][5] - The estimated P/E ratios for 2025-2027 are 13.8, 11.3, and 9.6 times, respectively [4][5]
名创优品（09896）：完成年初开店指引，期待增长加速