Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2]. Core Views - The report highlights that the company's revenue is under pressure due to weak short-term demand, but its core product market share remains stable, and efforts to improve quality and efficiency are expected to enhance profitability [5][7]. - The company achieved total revenue of 21.492 billion HKD in 2024, with a year-on-year growth of 0.2%, and a net profit attributable to the parent company of 861 million HKD, reflecting a year-on-year increase of 3.36% [7]. - The report emphasizes significant improvement in revenue growth in the second half of the year, driven by an increase in average prices, despite a decline in sales volume [7]. Financial Data and Forecast - Total revenue projections for the company are as follows: 2023: 21.511 billion HKD, 2024: 21.492 billion HKD, 2025E: 23.133 billion HKD, 2026E: 24.617 billion HKD, 2027E: 26.049 billion HKD [6]. - Net profit forecasts are: 2023: 833 million HKD, 2024: 861 million HKD, 2025E: 975 million HKD, 2026E: 1.103 billion HKD, 2027E: 1.235 billion HKD [6]. - The report projects a diluted EPS of 0.30 HKD for 2023, increasing to 0.31 HKD in 2024, and reaching 0.44 HKD by 2027 [6]. Market Performance - The company’s soda category showed resilience with a revenue of 16.373 billion HKD in 2024, growing by 2.5% year-on-year, maintaining the leading market share despite overall market decline [7][8]. - The juice category experienced a revenue decline of 7.46%, totaling 3.134 billion HKD, but profitability metrics improved [8]. - The water category saw a significant revenue drop of 28.57%, amounting to 0.891 billion HKD, with plans to focus on high-quality water products in the future [8]. Strategic Initiatives - The company is focusing on restructuring its marketing network and enhancing direct sales, achieving a significant increase in the number of direct service customers [9][10]. - The digital transformation efforts through platforms like the "Happy Meeting" mini-program have led to double-digit growth in online sales [10]. - The report notes that the company is actively engaging with younger consumers through innovative marketing strategies, including campus events and promotions [9].
中国食品（00506）：公司年报点评：下半年收入增速改善明显，盈利能力继续稳步提升