
Investment Rating - The report assigns a "Buy" investment rating for the company [1] Core Views - The company experienced a revenue of 886.75 billion and an operating profit of 72.57 billion in 2024, reflecting a year-on-year change of -10.1% in revenue and +17.6% in operating profit [5] - The adjusted net profit attributable to the parent company for 2024 was 44.35 billion, showing a year-on-year decrease of 7.8% [5] - The company has optimized its product structure, leading to an increase in gross margin to 39.6%, up by 2.4 percentage points year-on-year [5] - The company plans to enhance its profitability and expects revenue growth from 900.16 billion in 2025 to 943.07 billion in 2027, with corresponding EPS increasing from 1.32 to 1.63 [10] Summary by Sections Revenue and Profitability - The company reported a revenue of 886.75 billion and an operating profit of 72.57 billion for 2024, with a revenue decline of 10.1% and an operating profit increase of 17.6% year-on-year [5] - The adjusted net profit attributable to the parent company was 44.35 billion, down 7.8% year-on-year [5] - The gross margin improved to 39.6%, an increase of 2.4 percentage points, while the operating profit margin reached 8.2%, up by 1.9 percentage points [5] Product Performance - The company’s liquid milk and ice cream revenue for 2024 was 730.66 billion and 51.75 billion, respectively, with year-on-year declines of 11.0% and 14.1% [6] - The company is focusing on expanding its lactose-free product line and enhancing its high-end fresh milk market share [6] - The milk powder business showed strong growth, particularly in the fourth quarter of 2024 and the first quarter of 2025, driven by the success of its infant formula brand [7] Future Outlook - The company is expected to achieve revenue growth from 900.16 billion in 2025 to 943.07 billion in 2027, with EPS projected to rise from 1.32 to 1.63 [10] - The report anticipates a gradual improvement in profitability, with a focus on optimizing product structures and managing costs effectively [10]