HAIER SMART HOME(600690) 浙商证券·2025-03-31 07:47Investment Rating - The investment rating for Haier Smart Home is maintained as "Buy" [5] Core Views - The company reported a revenue of 285.98 billion RMB for 2024, representing a year-on-year increase of 4.29%, and a net profit attributable to shareholders of 18.74 billion RMB, up 12.92% year-on-year [1] - The dividend payout ratio has increased to 48%, with a total dividend distribution of approximately 9 billion RMB, reflecting confidence in the company's operational capabilities [3] - The company is expected to benefit from a potential easing of interest expenses due to anticipated interest rate cuts by the Federal Reserve, alongside ongoing digital transformation efforts that are enhancing operational efficiency [3] Financial Summary - Revenue and profit forecasts for 2025 to 2027 are as follows: - Revenue: 304.32 billion RMB (2025), 322.91 billion RMB (2026), 342.38 billion RMB (2027) with growth rates of 6.41%, 6.11%, and 6.03% respectively - Net profit: 20.98 billion RMB (2025), 23.22 billion RMB (2026), 25.62 billion RMB (2027) with growth rates of 11.94%, 10.67%, and 10.37% respectively [4][10] - The company achieved a gross margin of 27.80% in 2024, with a net profit margin of 6.55% [9] Regional Performance - Domestic revenue reached 141.68 billion RMB, a year-on-year increase of 3.12%, while overseas revenue was 142.90 billion RMB, up 5.32% year-on-year, indicating resilience in operations despite a slowdown in demand in some markets [9]