HAIER SMART HOME(600690) 国联民生证券·2025-03-31 11:14Investment Rating - The investment rating for Haier Smart Home is "Buy" (maintained) [6] Core Views - The report indicates that Haier Smart Home's revenue for Q4 2024 reached 83.01 billion yuan, a year-on-year increase of 9.88%, with a net profit attributable to shareholders of 3.59 billion yuan, up 3.96% year-on-year. For the full year 2024, the company achieved revenue of 285.98 billion yuan, a 4.29% increase year-on-year, and a net profit of 18.74 billion yuan, up 12.92% year-on-year. The domestic sales have shown a turning point due to policy stimulation and proactive adjustments in the Chinese market, while overseas performance remains stable. The company is expected to see accelerated revenue growth in 2025 as structural improvements and one-time impacts gradually dissipate [3][12][15]. Summary by Sections Financial Performance - In Q4 2024, Haier's revenue increased by 10% year-on-year, with significant growth in domestic sales driven by government policies and improved product structure. The company reported a notable increase in the shipment of refrigerators, washing machines, and air conditioners, with year-on-year growth of 10%, 8%, and 29% respectively. The premium brand Casarte saw a 30% increase in revenue in Q4 [13]. - For the full year 2024, Haier's overseas revenue grew by 5%, with the second half showing a 7% increase compared to the first half. The integration of Carrier Refrigeration positively impacted the results [13]. Profitability and Costs - The report highlights an improvement in real profitability, although there were one-time factors that affected results. In Q4 2024, the net profit margin decreased by 0.2 percentage points year-on-year, while the gross margin increased by 1.3 percentage points. The increase in expense ratios was attributed to accounting adjustments and the integration of new entities [14]. - The company plans to distribute a cash dividend of 9.65 yuan per 10 shares, totaling 8.997 billion yuan, with a dividend payout ratio of 48% [12]. Future Outlook - The report anticipates strong domestic sales and structural improvements for Haier in 2025, projecting net profits of 21.19 billion yuan and 23.96 billion yuan for 2025 and 2026 respectively, with corresponding price-to-earnings ratios of 12.0x and 10.6x. The dividend yield is expected to be around 4% [15].