Investment Rating - The investment rating for TCL Electronics is "Buy" and is maintained [7] Core Views - The company is expected to achieve a revenue of HKD 99.322 billion in 2024, representing a year-on-year growth of 25.7%, and an adjusted net profit of HKD 1.606 billion, reflecting a growth of 100.1% [2][4] - The board has proposed a final cash dividend of HKD 0.318 per share, with a payout ratio of approximately 50.0% of the adjusted net profit [2][4] Revenue and Profitability - In the second half of 2024, the company is projected to generate revenue of HKD 53.828 billion, a year-on-year increase of 22.1%, and an adjusted net profit of HKD 9.52 billion, up 77.0% [2][4] - The gross profit for 2024 is expected to reach HKD 15.554 billion, a 13.8% increase year-on-year, with a gross margin of 15.7%, down 1.6 percentage points from the previous year [8][11] Business Segments Performance - The display business is anticipated to grow by 23.1% in 2024, while the innovative business is expected to see a significant increase of 37.0% [8][11] - The Mini LED TV segment is projected to have a global shipment of over 1.7 million units in 2024, marking a 194.5% increase year-on-year [8][11] Market Strategy - The company is focusing on a "mid-to-high-end and large-screen" strategy, which has led to a significant improvement in product structure [8][11] - TCL's global brand index for TVs has increased by 5.0% to 89, with leading market shares in regions such as Australia, the Philippines, Myanmar, and Pakistan [8][11] Future Outlook - The company is expected to continue its growth trajectory, with projected adjusted net profits of HKD 2.116 billion, HKD 2.489 billion, and HKD 2.881 billion for 2025, 2026, and 2027 respectively [8][11] - The corresponding price-to-earnings ratios are forecasted to be 11.16, 9.49, and 8.20 times for the same years [8][11]
TCL电子（01070）：产品结构持续改善，收入业绩实现高增