Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company's revenue for 2024 decreased by 7.66% to 2.79 billion, while adjusted net profit fell by 18.56% to 363 million, impacted by the postponement of civil service exams and intensified industry competition [1] - Despite short-term challenges, the long-term outlook remains positive due to strong industry demand and the company's focus on AI-driven efficiency improvements [5] Revenue and Profitability - The training business generated revenue of 2.34 billion in 2024, down 6.9% year-on-year, with online learning products and large classes facing revenue declines due to competition from low-cost courses [2] - The overall gross margin improved by 0.5 percentage points to 52.5%, with training services gross margin rising by 0.6 percentage points to 56.0% [4] - The adjusted net profit for 2025-2027 is projected to be 370 million, 410 million, and 460 million respectively, reflecting growth rates of 3%, 10%, and 11% [5][6] AI Development and Product Offering - The company has expanded its AI product matrix, launching several AI-driven educational tools, including "Chalk AI Teacher" and "AI Teacher Interview Feedback," enhancing user experience and operational efficiency [3] - The company plans to increase AI R&D investment by 30% annually and collaborate with top institutions to develop educational AI models [3] Market Position and Growth Potential - The company benefits from a robust online and offline product offering, with a registered user base of 72.74 million and an average monthly active user count of 9.1 million [2] - The company is well-positioned to capitalize on the growing demand for civil service and skills examination training, maintaining a high level of contract liabilities at approximately 140 million [5]
粉笔（02469）：行业竞争加剧致业绩承压，深耕AI探索结构性机遇