Investment Rating - The report maintains a "Recommended" rating for the company, indicating a positive outlook for its stock performance relative to the benchmark index [4][5]. Core Insights - The company achieved significant growth in 2024, with sales reaching 9.795 billion RMB (up 166.4% year-on-year), revenue of 8.506 billion RMB (up 167.5% year-on-year), and net profit of 1.473 billion RMB (up 253.9% year-on-year) [1][2]. - The brand's influence is expanding, leading to a same-store sales growth of 120.9% in 2024, driven by product optimization and store expansion [4]. - The company has a stable gross margin of 41.16% and a net margin of 17.32%, reflecting effective cost management despite significant revenue growth [3]. Financial Performance Summary - Revenue and Profit Growth: - 2024 revenue: 8.506 billion RMB, growth rate of 167.5% - 2024 net profit: 1.473 billion RMB, growth rate of 253.9% [5] - Future Projections: - Expected net profits for 2025, 2026, and 2027 are 2.499 billion RMB, 3.703 billion RMB, and 5.389 billion RMB, respectively, with growth rates of 69.6%, 48.2%, and 45.5% [4][5]. - Valuation Metrics: - Projected P/E ratios for 2025, 2026, and 2027 are 50, 34, and 23, respectively, indicating a decreasing valuation multiple as earnings grow [5]. Sales Channel Performance - Store Sales: - In 2024, store sales reached 8.535 billion RMB, up 162.86% year-on-year, with revenue of 7.450 billion RMB, up 164.3% [2]. - Online Sales: - Online platform sales were 1.260 billion RMB, up 192.82% year-on-year, with revenue of 1.055 billion RMB, up 192.2% [2]. Brand and Product Development - The company has developed nearly 2,000 original designs and holds numerous patents, enhancing its competitive edge in the market [4]. - The expansion strategy includes adding 7 new stores and optimizing 4 existing ones in 2024, contributing to revenue growth [4].
老铺黄金（06181）：2024年年报点评：品牌势能持续释放，古法黄金市场未来可期