Investment Rating - The investment rating for the company is "Outperform the Market" [7][25]. Core Insights - The company achieved a total revenue of 1.72 billion RMB in 2024H2, representing a year-on-year growth of 20%, with adjusted profit increasing by 44% [1][11]. - The paid penetration rate reached 4.7%, with significant growth in the imaging and design product revenue, which increased by 59% year-on-year [2][16]. - The company is expanding its productivity and overseas scenarios, with international market revenue growth reaching 42%, higher than domestic growth [3][20]. Summary by Sections Financial Performance - In 2024H2, the company reported total revenue of 1.72 billion RMB, a 20% increase year-on-year, driven by strong growth in imaging products [1][11]. - The adjusted net profit for 2024H2 was 310 million RMB, reflecting a 44% year-on-year increase, with a profit margin of 18% [1][11]. - The gross profit was 1.24 billion RMB, with a gross margin of 72%, up 9 percentage points year-on-year [1][11]. Revenue Breakdown - Imaging and design product revenue reached 1.155 billion RMB in 2024H2, up 59% year-on-year, while advertising revenue grew by 8% to 440 million RMB [2][19]. - The beauty industry solutions revenue decreased by 60% to 110 million RMB, with expectations of continued contraction in 2025 [2][19]. User Metrics - The monthly active users (MAU) reached 266 million, a 7% increase year-on-year, with VIP paid members totaling 12.61 million, up 38% [2][16]. - The average revenue per user (ARRPU) was 197 RMB, reflecting an 11% increase year-on-year [2][16]. Future Projections - The company expects to continue releasing operational leverage, with adjusted net profits projected at 850 million RMB, 1.13 billion RMB, and 1.43 billion RMB for 2025, 2026, and 2027, respectively [4][24]. - The target price has been adjusted to 6.4-7.0 HKD, reflecting an increase of 42-46% [4][25].
美图公司（01357）：付费渗透率达4.7%，生产力场景和海外场景拓展进度良好