Investment Rating - The report assigns an "Outperform" rating to the company for the first time, with a target price range of 47.40 to 51.90 CNY per share [4][6]. Core Insights - The company is a leader in the sensitive oral care segment, with a market share of approximately 60% in the sensitive toothpaste category. It has achieved a revenue of 1.376 billion CNY in 2023, with a four-year compound annual growth rate (CAGR) of 9.9% and a net profit of 141 million CNY, reflecting a CAGR of 22.3% over the same period [1][4][19]. - The oral care industry is expected to grow at a CAGR of around 3% from 2023 to 2028, with significant room for product category upgrades. The average price of toothpaste in China is 8.8 CNY, which is lower than the global average of 15.4 CNY and the U.S. average of 32.3 CNY [2][35]. - The company has diversified its product offerings and is expanding into new segments such as children's oral care and electric toothbrushes, while also enhancing its online sales channels [3][12]. Summary by Sections Company Overview - The company has over 30 years of experience in the oral care industry, primarily known for its "Cold Acid Spirit" brand, which dominates the sensitive toothpaste market [12][19]. - The company has established a comprehensive product matrix, with adult toothpaste accounting for about 80% of its revenue [1][12]. Financial Performance - The company's revenue has grown from 944 million CNY in 2019 to 1.376 billion CNY in 2023, with a CAGR of 9.9%. The net profit has also increased significantly, with a CAGR of 22.3% during the same period [19][21]. - The company expects to achieve net profits of 165 million CNY, 224 million CNY, and 286 million CNY for the years 2024, 2025, and 2026, respectively [4][5]. Industry Analysis - The oral care industry is currently experiencing a stable growth phase, with a market size of 49.15 billion CNY in 2023, projected to grow to 56.94 billion CNY by 2028 [35][36]. - The industry is characterized by a high concentration of market share among top players, with the top five companies holding a combined market share of 47.8% in 2023 [2][47]. Product and Channel Strategy - The company is focusing on product upgrades and innovations, particularly in the sensitive toothpaste segment, which is seeing increased consumer demand [3][45]. - The company has been expanding its online sales channels, with e-commerce revenue growing at a CAGR of 53.1% from 2019 to 2023, and online sales accounting for 22.9% of total revenue in the first half of 2024 [1][25].
登康口腔：产品升级创新叠加渠道变革扩张，口腔护理龙头有望领跑行业-20250408