2025年中国厨房清洁用品行业：低碳环保国家政策指引，行业细化赛道竞争激烈

Investment Rating - The report does not explicitly state an investment rating for the kitchen cleaning products industry in China Core Insights - The kitchen cleaning products market in China is expected to continue expanding due to increasing health awareness among consumers, driven by rising living standards and disposable income [4][39][42] - The rapid growth of the home service industry is significantly contributing to the demand for kitchen cleaning products, with a notable increase in service orders [5][46][47] - The industry is entering a phase of fierce competition characterized by overcapacity and product homogeneity, making it challenging for new entrants [6][51][55] - National policies promoting low-carbon and environmental protection are guiding the industry's evolution, with a focus on specialized products and online sales channels [7][36] Summary by Sections Industry Overview - The kitchen cleaning products industry in China has seen significant growth since the introduction of the first dishwashing liquid in 1985, evolving towards specialized products [7] - The market size reached 24.76 billion RMB in 2023, with projections indicating growth to 37.49 billion RMB by 2028, reflecting a CAGR of 8.65% [31] Market Demand and Growth Drivers - Enhanced hygiene awareness among consumers is leading to increased demand for kitchen cleaning products, with per capita spending expected to reach 38.44 RMB in 2024, a 9.42% increase year-on-year [25][42] - The home service industry is expanding rapidly, with significant growth in service orders, which is expected to drive demand for kitchen cleaning products [5][46] Competitive Landscape - The industry is characterized by overcapacity and intense competition, with established brands dominating the market and new entrants facing challenges in gaining market share [6][51][55] - The market is shifting towards online sales channels, with online and offline sales expected to reach parity by 2024 [25][36] Supply Chain Analysis - The supply chain for kitchen cleaning products includes raw material suppliers, production companies, and various sales channels, with a notable shift towards online retail [14][25] - Key raw materials include palm oil and LDPE, with fluctuations in their prices impacting production costs [20][22] Future Trends - The industry is expected to continue evolving with a focus on low-carbon products and innovative marketing strategies, particularly through content e-commerce platforms [7][36] - The trend towards specialization in product offerings is likely to intensify as companies seek to differentiate themselves in a crowded market [7][36]