Focus Media(002027) 长江证券·2025-04-11 02:13Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - The company plans to acquire 100% equity of New Wave Media through a combination of issuing shares and cash payment, with an estimated value of 8.3 billion yuan, corresponding to a price-to-sales (PS) ratio of 4.3 times based on New Wave Media's revenue of 1.932 billion yuan in 2023 [2][5] - The acquisition is expected to create synergies by complementing the company's media network coverage, especially after the bankruptcy of the third-largest media company, Huayu Media, which enhances the company's bargaining power as a leading media player [2][11] - New Wave Media has shown steady revenue growth but has not yet achieved profitability, with revenues of 1.497 billion yuan, 1.932 billion yuan, and 1.940 billion yuan for the years 2022, 2023, and the first nine months of 2024, respectively [11] - The company is projected to achieve net profits of 5.3 billion yuan and 5.9 billion yuan for the years 2024 and 2025, with price-to-earnings (PE) ratios of 20 and 18 times, respectively, assuming no consideration of the New Wave acquisition [2][11] Summary by Sections Acquisition Details - The company intends to acquire New Wave Media for 8.3 billion yuan at a share price of 5.68 yuan, with a PS ratio of 4.3 based on projected revenues [2][5] Financial Performance - New Wave Media's revenues for 2022, 2023, and the first nine months of 2024 were 1.497 billion yuan, 1.932 billion yuan, and 1.940 billion yuan, respectively, while it reported losses of 467 million yuan, 273 million yuan, and 5 million yuan [11] Market Position - The acquisition is expected to enhance the company's market position as the leading media player, benefiting from improved competition dynamics and increased bargaining power [11]