JONJEE(600872) 海通国际·2025-04-13 02:23Investment Rating - The report maintains an "Outperform" rating for Jonjee Hi-Tech Industrial and Commercial Holding [2][7] Core Insights - Jonjee achieved a revenue of RMB 5.52 billion in 2024, representing a year-on-year increase of 7.4%, while net profit attributable to shareholders decreased by 47.4% to RMB 890 million [4][9] - In Q4 2024, the company reported revenue of RMB 1.57 billion, a significant year-on-year increase of 32.6%, although net profit attributable to shareholders fell by 89.3% to RMB 320 million [4][9] - The company is expected to continue expanding its channels and sales regions while enhancing management efficiency, with projected revenues of RMB 5.99 billion, RMB 6.56 billion, and RMB 7.23 billion for 2025, 2026, and 2027 respectively [7][13] Financial Performance Summary - Revenue and Net Profit Forecast: - 2024 Revenue: RMB 5,519 million - 2025 Revenue Estimate: RMB 5,988 million (up 8.5% YoY) - 2026 Revenue Estimate: RMB 6,557 million (up 9.5% YoY) - 2027 Revenue Estimate: RMB 7,232 million (up 10.3% YoY) - 2024 Net Profit: RMB 893 million - 2025 Net Profit Estimate: RMB 972 million (up 16.2% YoY) - 2026 Net Profit Estimate: RMB 1,084 million (up 17.6% YoY) - 2027 Net Profit Estimate: RMB 1,213 million (up 18.0% YoY) [2][8][12] Profitability Analysis - The gross profit margin increased to 39.8% in 2024, up 7.1 percentage points, while the net profit margin attributable to shareholders decreased to 16.2% [6][12] - In Q4 2024, the gross margin rose to 45.8%, with a net profit margin of 20.2% [6][12] Market Position and Strategy - The company is focusing on channel transformation and expanding its market presence, achieving a county-level market penetration of 75.4% and a prefecture-level penetration of 95.8% by the end of the reporting period [5][11] - Meiweixian, a key product line, reported a revenue of RMB 5.07 billion in 2024, with a year-on-year growth of 2.9% [10][11]