EDIFIER(002351) 国盛证券·2025-04-14 06:35Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook on its performance and growth potential [3][5]. Core Insights - The company achieved a revenue of 2.943 billion yuan in 2024, representing a year-on-year growth of 9.27%, and a net profit attributable to shareholders of 449 million yuan, up 7.06% year-on-year [1]. - The overall gross margin for 2024 was 40.35%, an increase of 2.19% compared to the previous year, showcasing the competitiveness of its products [1]. - The company is significantly investing in brand building and new product development, with sales expenses rising by 31.52% year-on-year due to increased advertising and labor costs [2]. - The company is expanding its product offerings in the AI and Open Wireless Sound (OWS) markets, with a focus on various forms of open headphones, which are expected to drive new growth [3]. Financial Performance - In 2024, the company's revenue from headphones was 1.841 billion yuan, a growth of 2.79%, while revenue from audio equipment reached 997 million yuan, growing by 20.39% [1]. - Domestic sales revenue was 2.312 billion yuan, up 11.57%, while export revenue was 631 million yuan, a growth of 1.61% [1]. - The projected revenues for 2025-2027 are 3.401 billion yuan, 3.956 billion yuan, and 4.627 billion yuan, respectively, with net profits expected to be 538 million yuan, 622 million yuan, and 731 million yuan [3][4].