TENCENT(00700) 国信证券·2025-04-16 07:43Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" (maintained) [2][6][20] Core Views - For Q1 2025, Tencent is expected to achieve revenue of 176.5 billion yuan, representing a year-on-year growth of 11%. The growth is driven by strong performance in gaming, advertising, and a slight recovery in financial technology [4][7][8] - The gaming segment is projected to generate 56.1 billion yuan, with a year-on-year increase of 17%. The domestic gaming revenue is expected to grow by 18%, supported by stable performance from established games and the success of new titles [4][12][18] - Advertising revenue is anticipated to reach 31.3 billion yuan, reflecting an 18% year-on-year growth, driven by the release of advertising inventory and advancements in advertising technology [4][16] - Financial technology and enterprise services are expected to generate 55 billion yuan, with a 5% year-on-year increase, primarily from payment services [5][17] Summary by Sections Revenue Forecast - Total revenue for Q1 2025 is projected at 176.5 billion yuan, an 11% increase from the previous year. The breakdown includes: - Value-added services: 87.8 billion yuan, up 12% - Online games: 56.1 billion yuan, up 17% - Advertising: 31.3 billion yuan, up 18% - Financial technology and enterprise services: 55 billion yuan, up 5% [9][10][19] Profitability - Non-IFRS net profit is expected to be 60.9 billion yuan, a 21% increase year-on-year, with a net profit margin of 34.5% [5][8][9] Growth Drivers - The growth in gaming is attributed to the solid performance of established titles like "Peacekeeper Elite" and the rising popularity of new games such as "Delta Action," which has surpassed 12 million daily active users [4][18] - Advertising growth is supported by the steady increase in video traffic and the opening of more ad slots, with current ad loading rates at 4% [4][16] - Financial technology growth is linked to the recovery in offline consumption and increased demand for cloud services, with expectations for accelerated growth in Q2 2025 [5][17] Long-term Outlook - The report highlights significant long-term growth potential in areas such as WeChat e-commerce and AI-driven applications, which are not fully reflected in current profit forecasts. Adjusted net profit estimates for 2025-2027 are 251.5 billion, 282.6 billion, and 312.6 billion yuan, respectively [6][20]