Investment Rating - The investment rating for Mingyue Lens is not explicitly stated in the provided documents, but the report indicates a positive outlook on the company's performance and growth potential [1]. Core Views - The company reported a steady revenue growth with a projected revenue of 770 million yuan in 2024, reflecting a 2.9% increase year-on-year, and a net profit of 177 million yuan, which is a 12.2% increase [1]. - The focus on upgrading the defocus lens products and increasing the proportion of single products is evident, with a 5% year-on-year increase in lens business revenue in Q1 2025 [2]. - The brand's high-end positioning is being reinforced through exclusive partnerships, such as the collaboration with Leica, and the expansion into high-end independent stores [2]. - The smart glasses business is accelerating, with a comprehensive service solution being offered to address market needs [3]. - The company's gross profit margin is improving, with Q1 2025 gross margin at 58.4%, and net profit margin at 23.9% [3]. Financial Summary - The total revenue for 2023 was 749 million yuan, with a projected increase to 841 million yuan in 2025, representing a growth rate of 9.2% [5]. - The net profit for 2023 was 158 million yuan, expected to rise to 204 million yuan in 2025, indicating a year-on-year growth of 15.2% [5]. - The gross margin is expected to improve from 58.6% in 2024 to 60.6% in 2025 [5]. - The projected earnings per share (EPS) for 2025 is 1.01 yuan, with a price-to-earnings (P/E) ratio of 46.34 [5].
明月镜片：离焦镜快速增长，品牌高端化，智能眼镜加速发展