Investment Rating - The investment rating for the company is "Recommended" [1][3][12] Core Views - The company benefits from the old-for-new policy, leading to an improvement in gross margin year-on-year in Q1 [1][3] - The company's 2024 revenue is projected at 7.131 billion yuan, a decline of 6.8% year-on-year, with a net profit of 0.7 billion yuan, down 84.3% year-on-year [3][6] - In Q1 2025, the company achieved a revenue of 1.05 billion yuan, a decrease of 7.5% year-on-year, with a net loss of 0.7 billion yuan [3][6] Financial Performance Summary - Revenue for 2024 is expected to be 7.131 billion yuan, with a gross margin of 25.2%, down 3 percentage points year-on-year [6][10] - The net profit margin for 2024 is projected at 0.9%, with a return on equity (ROE) of 1.4% [10] - The company plans to distribute a cash dividend of 1.32 yuan per 10 shares for 2024 [3] Market and Product Insights - The company’s main products include sanitary ceramics, faucets, and bathroom furniture, with respective revenue contributions of 49%, 29%, and 11% in 2024 [7][8] - The sales of smart toilets reached 1.19 million units in 2024, an increase of 8.9% year-on-year, contributing 21.4% to the company's revenue [8] - The company has over 20,000 retail outlets as of the end of 2024, an increase from 17,567 at the end of 2023 [7] Future Outlook - The company aims to leverage the policy window to boost offline retail and mid-to-high-end product sales, with expectations for profit margin recovery in 2025 [7][8] - The projected net profits for 2025 and 2026 are 2.0 billion yuan and 3.1 billion yuan, respectively, with a P/E ratio of 40.3 times for 2025 [8][10]
箭牌家居（001322）：受益以旧换新政策，Q1毛利率同比改善