Investment Rating - The report assigns an "Outperform" rating to the company, with a target price of RMB 12.3 based on a 2025 PE of 35x [4][9]. Core Insights - The company has a standardized scenic area management system and cross-regional replication capability, supported by quality cultural tourism assets from its major shareholder, Xiangyuan Holdings Group [4][9]. - Projected net profits attributable to shareholders for 2025-2027 are RMB 372 million, RMB 409 million, and RMB 448 million respectively, indicating strong growth potential [4][9]. - The company has overcome the natural resource dependency bottleneck, allowing for a valuation premium [4][9]. Financial Summary - Revenue is expected to grow from RMB 72.226 billion in 2023 to RMB 150.668 billion in 2025, reflecting a growth rate of 55.8% in 2023 and 74.4% in 2025 [3]. - Net profit attributable to shareholders is projected to increase significantly from RMB 15.130 billion in 2023 to RMB 37.248 billion in 2025, with a remarkable growth rate of 571.7% in 2023 [3]. - The company anticipates a revenue of RMB 864 million in 2024, representing a 19.6% increase, with a slight decrease in net profit attributable to shareholders by 3.1% [10]. Business Model and Strategy - The company is actively exploring a "low-altitude + cultural tourism" model, partnering with leading general aviation companies to innovate in low-altitude tourism operations [12]. - It aims to integrate cultural tourism with technological innovation, establishing demonstration samples in key scenic areas [12]. - The company has a diverse portfolio in tourism assets, including various scenic spots and a strong presence in the animation and digital cultural sectors [7]. Revenue Breakdown - In 2024, tourism scenic area revenue is expected to reach RMB 545 million, a 39.7% increase, with a gross profit margin of 63.1% [11]. - Revenue from tourism services, including smart cultural tourism and low-altitude tourism, is projected to grow by 768% to RMB 107 million [11]. - The tourism resort business is also expected to see a 50.3% increase in revenue, reaching RMB 57.06 million [11]. Shareholder Structure - The top shareholders include Xiangyuan Tourism Development Co., Ltd. with 36.93% and Zhejiang Xiangyuan Industrial Co., Ltd. with 19.37%, collectively holding 69.8% of the total share capital [8].
祥源文旅(600576):首次覆盖:低空融合文旅,释放成长空间