Sanquan Food (002216) 华鑫证券·2025-04-22 15:38Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Views - The company experienced marginal improvement in performance, with ongoing optimization of channel strategies [1] - The company reported a total revenue of 6.632 billion yuan in 2024, a decrease of 6% year-on-year, and a net profit of 542 million yuan, down 28% year-on-year [4][9] - The company is expected to see a recovery in performance as demand improves, with projected EPS for 2025-2027 being 0.63, 0.69, and 0.78 yuan respectively [9] Financial Performance Summary - In 2024, the company's gross margin decreased by 2 percentage points to 24.22%, primarily due to increased promotional spending amid intensified market competition [5] - The revenue from frozen rice and noodle products in 2024 was 5.599 billion yuan, a decrease of 4% year-on-year, while revenue from frozen prepared foods was 873 million yuan, down 19% year-on-year [6] - The company's distribution channel revenue in 2024 was 4.999 billion yuan, a decrease of 9% year-on-year, while direct sales channel revenue was 1.203 billion yuan, down 4% year-on-year [7] - The e-commerce channel revenue grew by 59% year-on-year to 363 million yuan in 2024, although it faced challenges with high promotional costs leading to a double-digit net loss margin [8] Earnings Forecast - The company is projected to achieve a revenue growth rate of 4.7% in 2025, with net profit growth of 2.6% [11] - The expected return on equity (ROE) for 2025 is 11.6%, with a gradual improvement in profitability metrics over the forecast period [11]