火星人（300894）：集成灶承压较多，公司盈利能力下滑

Investment Rating - The report maintains a "Buy" investment rating for the company [6] Core Views - The company reported a significant decline in revenue and profitability for 2024, with total revenue of 1.376 billion yuan, down 35.68% year-on-year, and a net profit attributable to shareholders of 11 million yuan, down 95.49% year-on-year [1][3] - The integrated stove industry is under pressure due to the downturn in the real estate market and changing consumer preferences, leading to a 30.6% decline in the overall market retail sales [1][2] - The company’s integrated stove product revenue decreased by 37.94% in 2024, while the revenue from water-washing products fell by 12.35% [2] Financial Performance Summary - The company's gross margin decreased by 4.6 percentage points to 43.03% in 2024, and the net profit margin fell by 10.58 percentage points to 0.91% [3] - The company is expected to recover with projected net profits of 103 million yuan, 111 million yuan, and 118 million yuan for 2025, 2026, and 2027, respectively, indicating substantial growth of 821.7% in 2025 [3][5] - The company’s total assets decreased from 3.335 billion yuan in 2023 to 2.483 billion yuan in 2024, reflecting a challenging financial environment [10]