新点软件（688232）：下游需求仍然疲弱，精细化管理与运营改善盈利能力

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 34.83 CNY, based on a projected 2025 P/E ratio of 43 times [2][4]. Core Insights - The company's revenue for 2024 decreased by 12.1% year-on-year to 2.15 billion CNY, while the net profit attributable to the parent company increased by 4.9% to 204 million CNY. The adjusted net profit grew by 44.0% to 114 million CNY [1]. - The fourth quarter saw a revenue decline of 16.5% year-on-year and a net profit decrease of 23.1% [1]. - The overall demand remains weak, impacting performance, but operational improvements and refined management have enhanced profitability [8]. Financial Summary - Revenue (in million CNY) is projected to decline from 2,441 in 2023 to 2,146 in 2024, with a subsequent recovery to 2,316 in 2025, reflecting a growth rate of 7.9% [3][9]. - The net profit attributable to the parent company is expected to rise from 204 million CNY in 2024 to 267 million CNY in 2025, indicating a growth rate of 30.9% [3][9]. - The gross margin is expected to improve from 61.0% in 2024 to 61.2% in 2025, driven by effective cost management [3][9]. Business Performance - Various business segments experienced declines, with the smart procurement segment's revenue decreasing by 7.2% to 948.4 million CNY, while the smart government segment fell by 18.5% to 860.6 million CNY [8][9]. - The smart procurement operations segment, however, saw a positive growth of 6.3% to 390 million CNY, marking a structural highlight amidst overall declines [8]. - The company has embraced AI technology, continuously iterating its products to enhance market share and value across various business scenarios [8].