Investment Rating - The report gives a "Buy" rating for the company, with a target price of HKD 112.10 [6]. Core Insights - The company is positioned for rapid growth in the building block toy market, leveraging its competitive advantages in product quality, pricing, and channel expansion [4][3]. - The building block toy market is expected to grow at a CAGR of 15.0% from 2023 to 2028, significantly outpacing non-building block toys [4][47]. - The company holds a 30.3% market share in China, making it the largest player in the local market and the third largest globally in the building block character toy segment [4][58]. Summary by Sections Company Overview - The company started with large particle building toys and has evolved into a leader in building block character toys, focusing on high-quality and reasonably priced products [1]. - It has established a comprehensive sales network in China and is actively expanding into global markets [1]. Market Growth - The building block toy market is a rapidly growing segment within the global toy market, with a projected CAGR of 15.0% from 2023 to 2028 [4][47]. - The company is currently the largest building block character toy company in China, with a market share of 30.3% [4][58]. Competitive Advantages - The company differentiates itself through rapid product iteration and a strong focus on quality, allowing it to effectively penetrate school-side stores [3]. - It has a rich portfolio of IP resources, including partnerships with brands like Ultraman, which enhances its product offerings [3][4]. Financial Projections - The company is expected to achieve significant revenue growth, with projected revenues of RMB 4.1 billion in 2025, growing to RMB 7.4 billion by 2027 [5]. - The net profit is forecasted to improve significantly, with estimates of RMB 1.1 billion in 2025 and RMB 2.1 billion in 2027 [5]. Investment Recommendation - The report suggests that the company is in a phase of rapid expansion and has the core competencies to penetrate school-side channels effectively [4]. - The company is expected to benefit from expanding its female customer base and international market growth, with a projected PE ratio decreasing from 24X in 2025 to 13X in 2027 [4].
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