Xiamen Jihong Technology (002803) 东北证券·2025-04-24 03:14Investment Rating - The report maintains a "Buy" rating for the company, consistent with the previous rating [4]. Core Insights - The company's cross-border e-commerce business is expected to rebound, leading to significant growth in 2025. The total revenue for 2024 is projected at 5.529 billion yuan, a decrease of 17.41% year-on-year, while the net profit attributable to shareholders is expected to be 182 million yuan, down 47.28% year-on-year. However, the first quarter of 2025 shows promising growth with a revenue of 1.477 billion yuan, up 11.55% year-on-year, and a net profit of 59.16 million yuan, up 38.21% year-on-year [1][2][3]. Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 5.529 billion yuan, a decline of 17.41% compared to the previous year. The net profit attributable to shareholders was 182 million yuan, reflecting a significant drop of 47.28%. The packaging business generated 2.010 billion yuan in revenue, maintaining stability. For Q1 2025, revenue reached 1.477 billion yuan, marking an 11.55% increase year-on-year, with net profit at 59.16 million yuan, a 38.21% increase [1][3]. Market Opportunity - The Southeast Asian e-commerce market is poised for explosive growth, with a market size of 234 billion USD and a compound annual growth rate of 22%. The demographic trend shows that over 50% of the population in key Southeast Asian countries is under 35 years old, driving demand for quality and cost-effective products. The company derives 70% of its e-commerce revenue from Southeast Asia and Northeast Asia, positioning it favorably in a growing market [2]. AI Integration - The company has been enhancing its data analysis and AI capabilities since establishing its cross-border social e-commerce business in 2017. This focus on AI is expected to create a competitive edge through improved operational efficiency and a robust data-driven decision-making process, which will support the growth of its cross-border e-commerce operations [3]. Profit Forecast - Revenue projections for 2025-2027 are 6.650 billion yuan, 7.681 billion yuan, and 8.906 billion yuan, respectively. The net profit attributable to shareholders is expected to be 301 million yuan in 2025, 396 million yuan in 2026, and 486 million yuan in 2027, indicating a positive growth trajectory [3].