上海车展趋势观察：大就是好，低调卷智能，具身低空成第二增长点

Investment Rating - The report does not explicitly provide an investment rating for the automotive industry or specific companies within it. Core Insights - The 2025 Shanghai Auto Show showcased a trend towards larger vehicles, particularly mid-to-large and full-size SUVs, with domestic brands expected to dominate the market in the coming years [2][8] - The report highlights a shift in marketing strategies among automakers, focusing on safety rather than aggressive promotion of smart driving technologies due to new industry regulations [3][9] - AI robots and flying cars are emerging as potential new growth areas for the automotive industry, indicating a shift towards embodied intelligence and low-altitude mobility [4][10] Summary by Sections Auto Show Trends - Trend Observation 1: Bigger is Better The Shanghai Auto Show emphasized the popularity of large SUVs, with domestic brands like LeDao, Deepal, and Chery targeting family users with spacious designs and advanced features. The full-size SUV market in China is currently dominated by imported luxury brands, with a market size estimated between 840,000 to 1.2 million units. Domestic new energy SUVs are expected to capture over 80% market share within three years as prices decrease [2][8]. - Trend Observation 2: Quietly Intensifying the Smart Driving Race Automakers are adopting a more subdued approach to marketing smart driving features, focusing on safety due to new regulations. Despite this, competition in smart technologies remains fierce, with advancements in chips and features like lidar technology becoming more accessible. The report suggests that these regulations will promote stable development in smart driving while benefiting companies that prioritize technology and safety [3][9]. - Trend Observation 3: Embodied Intelligence and Low-Altitude Mobility The report notes that AI robots and flying cars are set to become significant growth areas for automakers. Innovations such as humanoid robots and flying vehicles are being developed to integrate AI and redefine transportation. Companies are leveraging these technologies to explore new economic opportunities in low-altitude mobility [4][10].