TRANSSION(688036) 太平洋·2025-04-25 05:05Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 15% compared to the CSI 300 index in the next six months [1][7][16]. Core Views - The company shows steady revenue growth, achieving a revenue of 687.15 billion yuan in 2024, a year-on-year increase of 10.31%, and a net profit of 55.49 billion yuan, up 0.22% year-on-year [4][5]. - The company is expanding its presence in emerging markets and diversifying its product offerings, which is expected to drive future growth [6][10]. Revenue and Profitability - The company sold approximately 201 million mobile phones in 2024, contributing to revenue growth despite a decline in profit margins due to market competition and supply chain costs [5]. - The gross margin for the mobile phone business in 2024 was 20.62%, a decrease of 2.63 percentage points year-on-year [5]. Financial Projections - Revenue projections for 2025-2027 are 770.24 billion yuan, 882.33 billion yuan, and 1,008.80 billion yuan, respectively, with corresponding net profits of 63.56 billion yuan, 75.40 billion yuan, and 90.41 billion yuan [7][8]. - The expected growth rates for revenue are 12.09% in 2025, 14.55% in 2026, and 14.33% in 2027 [8]. Cost Management - The company effectively managed its operating expenses, with a sales expense ratio of 7.04%, a decrease of 0.82 percentage points year-on-year, and a management expense ratio of 2.52%, down 0.10 percentage points year-on-year [5][8]. Market Position and Strategy - The company maintains a strong position in the African mobile phone market and is actively pursuing a multi-brand strategy to enhance its ecosystem through mobile internet and digital accessories [6][10].