润本股份（603193）：持续推新+灵活应变，拓边界高成长

Investment Rating - The report maintains a "Recommended" investment rating for Runben Co., Ltd. (603193.SH) [1][8] Core Views - The company is expected to achieve a revenue of 1.318 billion yuan in 2024, representing a year-on-year growth of 27.61%, with a net profit of 300 million yuan, up 32.8% [4] - The growth in revenue is driven by the mosquito repellent business, which is projected to grow by 35.39% to 439 million yuan, and the baby care series, expected to generate 690 million yuan in revenue, a year-on-year increase of 32.42% [5] - The company plans to launch over 90 new products in 2024, demonstrating its commitment to innovation and adaptability in response to market demands [5] Summary by Sections Financial Performance - In 2024, the gross margin is projected to be 58.17%, an increase of 1.83 percentage points, while the net margin is expected to be 22.77%, up 0.89 percentage points [4] - The sales expenses are anticipated to rise by 41.25% to 380 million yuan, with a sales expense ratio of 28.8%, an increase of 2.78 percentage points [4] - The company reported a revenue of 281 million yuan in Q4 2024, a year-on-year increase of 34.01%, although net profit for the same period decreased by 13.28% to 39 million yuan [4] Revenue and Profit Forecast - For 2025, the company is expected to generate a revenue of 1.740 billion yuan, with a year-on-year growth of 32.0%, and a net profit of 390 million yuan, reflecting a growth of 29.9% [6] - The projected earnings per share (EPS) for 2025 is 0.96 yuan, with a price-to-earnings (P/E) ratio of 36.2 [6] Business Segments - The mosquito repellent and baby care segments are identified as the key growth drivers, with significant contributions to overall revenue [5] - The online sales channel is expected to reach 970 million yuan in 2024, a year-on-year increase of 23.80%, with direct online sales contributing 774 million yuan [5] Market Position and Strategy - The company is focusing on product upgrades and new launches to capture market share, particularly in the mosquito repellent and baby care sectors [5] - The report highlights the company's ability to adapt to market changes and consumer preferences through continuous innovation and a flexible approach [6]