Kingsoft Office(688111) 申万宏源证券·2025-04-25 14:41Investment Rating - The report maintains a "Buy" rating for the company [2][7]. Core Insights - The company reported steady growth in Q1 2025, achieving revenue of 1.301 billion yuan, a year-on-year increase of 6%, and a net profit attributable to shareholders of 403 million yuan, up 10% year-on-year [7]. - The personal business and WPS 365 showed strong performance, with personal business revenue reaching 860 million yuan, a year-on-year increase of 11%, driven by AI customer promotion incentives [7]. - WPS 365 business revenue surged to 150 million yuan, reflecting a significant year-on-year growth of 63%, showcasing the rapid implementation of AI in its services [7]. - The report highlights the impact of changes in procurement processes on WPS software business revenue, which fell to 260 million yuan, a year-on-year decrease of 21% [7]. - The company anticipates a gradual improvement in revenue growth as procurement processes stabilize [7]. - The report emphasizes the potential for valuation enhancement driven by SaaS, domestic innovation, and AI, with expectations for revenue growth to reach 6.036 billion yuan in 2025, 7.210 billion yuan in 2026, and 8.699 billion yuan in 2027 [6][7]. Financial Data and Profit Forecast - The total revenue for 2024 is projected at 5.121 billion yuan, with a year-on-year growth rate of 12.4% [6]. - The net profit attributable to shareholders is expected to be 1.645 billion yuan in 2024, reflecting a year-on-year growth of 24.8% [6]. - The report forecasts earnings per share to be 3.56 yuan in 2024, increasing to 4.15 yuan in 2025 and 5.02 yuan in 2026 [6].