Henglin(603661) 国金证券·2025-04-26 08:06Investment Rating - The report maintains a "Buy" rating for the company, with expected EPS for 2025-2027 at 2.95, 3.60, and 4.10 RMB respectively, corresponding to PE ratios of 9, 8, and 7 times [5]. Core Insights - The company achieved a revenue of 11.03 billion RMB in 2024, representing a year-on-year growth of 34.6%, while the net profit attributable to shareholders was 260 million RMB, showing no change year-on-year [2]. - The cross-border e-commerce business is a significant driver of growth, with notable revenue contributions from various segments, particularly the OBM business, which grew by 77% to 5.94 billion RMB [2][4]. - The gross margin faced pressure, declining by 5.2 percentage points to 18.5% in 2024, primarily due to rising shipping costs and inventory clearance [3]. Performance Analysis - In 2024, the company reported revenues of 35.5 billion RMB from office furniture, 14.3 billion RMB from soft furniture, 10.2 billion RMB from panel furniture, 15.3 billion RMB from new material flooring, and 34.6 billion RMB from comprehensive home furnishings, with significant growth in the comprehensive home furnishings segment at 331.1% [2]. - The company’s domestic revenue decreased by 27.5% to 1.11 billion RMB, while overseas revenue increased by 48.9% to 9.89 billion RMB [2]. - The company’s inventory decreased by 4.3 billion RMB to 1.89 billion RMB in Q1 2025, indicating effective inventory management [3]. Strategic Outlook - The company is pursuing a dual strategy of "manufacturing going abroad and brand going abroad," focusing on expanding sales channels and optimizing asset allocation while improving manufacturing and operational efficiency [4]. - The company aims for quality growth by disposing of low-efficiency assets and enhancing cash flow profitability [4].