Investment Rating - The report maintains a "Buy" rating for the company, with an expected increase in stock price of over 15% in the next 6-12 months [5]. Core Views - The company reported a revenue of 89.18 billion RMB in 2024, a year-on-year increase of 7.1%, and a net profit attributable to shareholders of 31.85 billion RMB, up 5.4% year-on-year [2]. - In Q1 2025, the company achieved a revenue of 36.94 billion RMB, reflecting a 6.1% year-on-year growth, and a net profit of 14.86 billion RMB, which is a 5.8% increase year-on-year, slightly exceeding market expectations [2]. - The company aims to consolidate and enhance its stable development, pushing for both brand value and market share improvements, aligning total revenue growth with macroeconomic indicators [4]. Performance Analysis - The main brand and strong aroma liquor structure continued to optimize in 2024, with banquet main brand revenue growing by 30% and strong aroma liquor by 52% [3]. - Revenue from the company's main products, Wuliangye and other liquors, reached 67.88 billion RMB and 15.25 billion RMB respectively, with year-on-year growth of 8.1% and 11.8% [3]. - The company has restructured its marketing system to enhance internal communication efficiency and increase bargaining power in channels [4]. Financial Projections - The company expects revenue growth rates of 5% for 2025 and 7% for 2026, with net profit growth rates of 6% and 8% respectively [5]. - The earnings per share (EPS) are projected to be 8.64 RMB for 2025 and 9.89 RMB for 2026, with corresponding price-to-earnings (PE) ratios of 14 and 13 [5].
五粮液(000858):业绩高质兑现,关注营销改革破局成效