Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company achieved a revenue of 89.175 billion yuan in 2024, representing a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [1][3] - The company is focusing on stabilizing prices in a challenging market environment, leading to a strategic decision to slow down growth to match demand changes [2] - The brand's strength is highlighted during industry adjustments, with expectations for continued growth in high-priced product segments [5] Financial Performance Summary - In 2024, the company's liquor revenue reached 83.127 billion yuan, a year-on-year increase of 8.74%, with the flagship product contributing 67.875 billion yuan, up 8.07% [2] - The gross profit margin for the company improved by 1.26 percentage points year-on-year, primarily due to price increases in flagship products [2] - For Q1 2025, the company reported a revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.8% [3] Future Projections - The company is projected to achieve diluted earnings per share of 8.59 yuan, 9.17 yuan, and 9.87 yuan for the years 2025, 2026, and 2027 respectively [5] - Revenue forecasts for the upcoming years are 93.689 billion yuan in 2025, 99.138 billion yuan in 2026, and 105.469 billion yuan in 2027, with growth rates expected to stabilize around 5% to 6% [4]
五粮液:营销落地,高质前行-20250426