Investment Rating - The report maintains a "Buy" rating for the company, with an expected increase in stock price of over 15% in the next 6-12 months [5]. Core Views - The company reported a revenue of 89.18 billion RMB in 2024, a year-on-year increase of 7.1%, and a net profit attributable to shareholders of 31.85 billion RMB, up 5.4% year-on-year [2]. - In Q1 2025, the company achieved a revenue of 36.94 billion RMB, reflecting a 6.1% year-on-year growth, and a net profit of 14.86 billion RMB, which is a 5.8% increase year-on-year, slightly exceeding market expectations [2]. - The company aims to consolidate and enhance its stable development, focusing on increasing brand value and market share, with revenue growth aligned with macroeconomic indicators [4]. Performance Summary - In 2024, the main brand and strong aroma liquor structure continued to optimize, with banquet main brand revenue growing by 30% and strong aroma liquor by 52% [3]. - The revenue from the main product, Wuliangye, reached 67.88 billion RMB, up 8.1% year-on-year, while other liquors generated 15.25 billion RMB, an increase of 11.8% year-on-year [3]. - The company’s gross profit margin for 2024 was 35.7%, a decrease of 0.6 percentage points year-on-year, while the gross profit margin for Q1 2025 was 40.2%, down 0.1 percentage points year-on-year [4]. Financial Projections - The company expects revenues to grow by 5% in 2025, 5% in 2026, and 7% in 2027, with net profits projected to increase by 5% in 2025, 6% in 2026, and 8% in 2027 [5]. - The earnings per share (EPS) are forecasted to be 8.64 RMB in 2025, 9.18 RMB in 2026, and 9.89 RMB in 2027, with corresponding price-to-earnings (PE) ratios of 15, 14, and 13 [5].
五粮液:业绩高质兑现,关注营销改革破局成效-20250427